I lead the team that helps partners launch and scale their own advertising platforms, which puts me between product and integrations: connections, postbacks, reporting fields, platform setup. Before ADMY I was Head Support Administrator at Adscompass, working on technical support, platform operations and team coordination. Since 2023 I have taken partner platforms from the first connection to live traffic and worked through campaign setup and analysis in a self-serve buying panel, retargeting included. Those launches and campaigns are where the practical detail in my articles comes from; the rest I check against official documentation, industry standards and published research.